Best Features for Hootsuite Beginners

Hoot what, suite who? Hootsuite? What is Hootsuite? In the simplest terms, Hootsuite is a social media management platform. This tool helps you to keep track and manage various social networks, as well as schedule and post updates to these sites all from one place – the Hootsuite dashboard. Managing your social media presence is needed now more than ever, so when it comes to managing several profiles at once, Hootsuite can prove to be very helpful and effective.

Here I point out some tips and suggestions for Hootsuite beginners. I also discuss certain useful features when you sign up for a free account with Hootsuite – there are numerous additional features offered to those with premium accounts, but let’s start with the basics:

Organization:

Add your preference of social networks and their streams onto your dashboard. This way you can have a central location to go when viewing each network and interacting on each site by posting, liking, and commenting. Hootsuite also offers a variety of helpful tutorials to help you set everything up and get started!

Post Directly To Social Networks:

You have the ability to compose and schedule messages that include text, photos, videos, links and other forms of media in a simple way and post it directly to your profiles on Facebook, Twitter, Instagram, LinkedIn, WordPress, and many more all through the Hootsuite dashboard.

Schedule Your Posts:

One cool way to manage your posts is to set up a schedule for when you’d like your content to go online. You can schedule your posts through Hootsuite so that they automatically post at specific times you have chosen rather than manually posting to each of your networks. This saves time and is efficient!

Manage Multiple Profiles:

You can manage up to three different social networks with a free account. You can use the dashboard to manage each of these accounts and you can organize the content by placing each network in a different tab. For example, I have my Twitter, Facebook, and Instagram set up on my dashboard under different tabs!

Analytics:

Hootsuite offers analytical tools and reports that can help you discover how well you’re marketing online and how successful you have been. This helps you monitor and keep track of each of your specified social accounts. You can view your social activity and measure the impact of each channel and your performance on each site.

Mobile App:

Apps are everything! They let you continue your work from anywhere, and the Hootsuite app is no different. The mobile app lets you manage your social media content and conversations on the go with just a few taps. Your work doesn't have to stop just because you’re on the go. Use Hootsuite mobile and make every second count on social media!

Hootsuite has been a valuable tool to learn about and have access to. This is a practical and useful tool to many already and will continue to benefit those working for businesses in the future. For more about Hootsuite, check out their blog. If you’re interested in diving into the Hootsuite world yourself, sign up here for your 30-day free trial today!