

Branding Conclusion
As you’ve read, you know that a brand is a name, term, design, symbol, or other feature that distinguishes an organization or product...


Spotify vs. Apple Music
Let’s take a look at brand differentiation in the music world! We will focus on three topic areas to see what makes both Spotify and...


Uber vs. Lyft
In my fifth blog post, we will discuss differentiation among transportation services such as Uber and Lyft. These services have become...


Netflix vs. Hulu
In my fourth blog post, we are going to focus on two of the most popular streaming services to differentiate from. Netflix and Hulu are...


Delta vs. Southwest
In this first post we will look at two top brands in the airline industry, Delta and Southwest! Read on to see how these two brands both...


Branding Series
What is a brand? How do we differentiate? Is that important? What exactly is brand differentiation? Is it actually important? How do you...


Twitter Reflection
What is Twitter? Twitter is an online news and social networking service where users post and interact with other individuals by...


Best Features for Hootsuite Beginners
Hoot what, suite who? Hootsuite? What is Hootsuite? In the simplest terms, Hootsuite is a social media management platform. This tool...


Nuts About Southwest
How can an airplane company remain engaging and attract attention in the media? Look at Southwest, they broadened their influence and...


Top 8 Apps to Download On Your Phone
Through the dominance and expanse of technology, we have the ability to download mobile apps onto our devices that are adaptable and help...