Uber vs. Lyft
- Harley Killgo
- Dec 10, 2018
- 3 min read
Uber is a peer-to-peer ridesharing, taxi cab, food delivery, bicycle-sharing, and transportation company headquartered in San Francisco, California. Uber has operations in 785 metropolitan areas worldwide. The company was founded in 2009 and aims to ignite opportunity by setting the world in motion. Overall, Uber is a convenient, inexpensive and safe taxi service. You can be an Uber passenger or even an Uber driver.
Brand Marketing
Trendiness of brand and colors.
Simplicity and legibility for recognition.
Food delivery service known as Uber Eats.
Attracts to more affluent people by offering UberSelect or UberBlack where you can request a luxury car.
Carpool option, Uberpool.
Social/Digital Media Strategy
Uber uses the hashtag #DoorsAreAlwaysOpening throughout their social media channels. See one ad here. This campaign operates on an emotional level.
Hoping to strike a more uplifting and motivational tone.
Uber is often used as a verb and has become a dominant term in our everyday language.
Mobile App
Can be accessed via its websites and mobile apps.
Mobile app is most efficient and effective. It makes the process of getting a ride quick and easy.
On-demand transportation technology. The app connects driver-partners and riders in four easy steps.
Pay for ride and tip your Uber through the app.
Find a ride within 10 minutes all by clicking through your app.
Lyft is an on-demand transportation company based in San Francisco, California. Lyft was launched in 2012 and currently provides over 1 million rides per day in nearly 300 U.S. cities. Very similar to Uber, Lyft is a convenient and inexpensive car service that picks you up and drops you off at your desired location. You can always be a Lyft passenger or apply to be a Lyft driver in your area. Lyft’s mission is to “reconnect people through transportation and bring communities together.”
Brand Marketing
Fun play on the phrase that says you need a lift.
Colors depict the brand with nightlife activities or fun products. The colors make the brand distinguishable. The font of the brand can be considered relaxed and friendly.
Establishes a place of friendliness and comfort with your Lyft driver.
Connection between people and communities.
Lyft Lux, high-end service similar to UberBlack.
Began providing car seats for children passengers.
Social/Digital Media Strategy
Riding is the new driving campaign.
“Undercover Lyft” videos. Celebrities disguise themselves and pretend to be Lyft drivers.
Influencer Marketing.
Creates an image of a caring brand by promoting “it matters how you get there.”
Lyft Rewards – loyalty program talked about on Lyft's blog.
Mobile App
Offers transportation via the app.
Convenient and less of a hassle.
Lyft app allows you to pay and tip your driver.
Carpool option, Lyft Line.
Uber and Lyft are both high valued transportation services. Uber has a wider availability across the country, but Lyft is just as popular here in the U.S. From research it seems that both brands aim to build connections, but Uber seems to have the option to be more sophisticated, while Lyft is more casual and friendly. Read more about the two brands here. Personally, I always use Uber and I love it each time I use it. The service is always exceptional and timely!
Thanks for reading through my Branding series so far. I hope you’ve enjoyed and learned from each post. Read my last post as I summarize and give my final thoughts on Branding!
Comments